It’s no secret, shop owners know it, suppliers know it, the architects know it and EVEN the shoppers know it. The presentation of a shop moulds the customer experience in every sense. The fixtures and fittings in a retail space lead the shopper to conclusions very quickly, leading to a potential interest or disinterest. Hence why the environment you create is so crucial.
Therefore, what is paramount here is understanding how the individual interacts with their surroundings in a typical retail environment. Architects study and revise continuously over complex plans to map how the foot fall will be directed around the furnishings. Shop fitters aim to make and fit features to such a specific detail, as it needs to fit with the overall shop ambience. All down to the fact that, shoppers are irrational creatures. The nature of desire is not one that weighs up the terms and conditions but looks to impressions, sentiments and senses. Therefore this is why we must consider all points of input for these messages.