Monthly Archives: September 2013

How your shop fitting sculpts the shopper’s perception.

It’s no secret, shop owners know it, suppliers know it, the architects know it and EVEN the shoppers know it. The presentation of a shop moulds the customer experience in every sense. The fixtures and fittings in a retail space lead the shopper to conclusions very quickly, leading to a potential interest or disinterest. Hence why the environment you create is so crucial.

Therefore, what is paramount here is understanding how the individual interacts with their surroundings in a typical retail environment. Architects study and revise continuously over complex plans to map how the foot fall will be directed around the furnishings. Shop fitters aim to make and fit features to such a specific detail, as it needs to fit with the overall shop ambience. All down to the fact that, shoppers are irrational creatures. The nature of desire is not one that weighs up the terms and conditions but looks to impressions, sentiments and senses. Therefore this is why we must consider all points of input for these messages.

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Clarke Gough are going to the Independent Retail Show 2013

Independent Retail Show

Clarke Gough attend the Independent Retail Show

Clarke Gough are thrilled to announce that we will be at the Independent Retail Show 2013. The Independent Retail Show has moved to Manchester and is being held in Event City, the third biggest venue in the UK!

The Independent Retail Show will be running on 6th and 7th of October. The show supports independent retailers around the country. Showcasing the latest services, products and innovations available to drive business results.
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